We’ve all been on the wrong side of a bad support experience. The endless hold music. Repeating your issue to every new agent. Getting bounced between departments, channels, and promises.
For customers, these moments aren’t just frustrating – they’re defining. And they’re driving loyalty (or disloyalty) in seconds.
Today customers expect more: speed, consistency, self-service, and personalisation. And when businesses fail to deliver, they don’t just lose a sale, they lose trust. That’s why the modern contact centre has become one of the most important touchpoints for brand reputation and retention.
This is where Dynamics 365 Contact Center is making a real difference, by transforming the contact centre from a cost centre into a customer experience engine.
Customers expect better. Here’s what they’re telling us:
- “I shouldn’t have to wait 15 minutes to ask a simple question.”
- “Why do I need to repeat myself every time I switch from chat to phone?”
- “I want to solve small problems myself – don’t make me call for everything.”
- “It feels like no one knows who I am or what I’ve already said.”
These aren’t just complaints, they’re insights. Signals that the traditional model is broken. Dynamics 365 Contact Center is built to address these directly.
How Dynamics 365 Contact Center fixes the broken experience
Unlike legacy systems patched together over time, Dynamics 365 Contact Center is built on a unified, cloud-native foundation with embedded AI and deep Microsoft ecosystem integration.
Here’s how it tackles the biggest customer pain points:
- Intelligent Omnichannel Routing: AI-powered logic ensures customers are directed to the right agent, with the right skills, via the right channel – reducing wait times and unnecessary transfers.
- Persistent Customer Context: No matter how a customer contacts you—chat, email, voice, SMS – their context, history, and sentiment follow them. No more repeating themselves.
- 360-Degree Customer View: Agents are empowered with a single pane of glass showing all previous interactions, cases, preferences, and real-time insights – leading to more informed and consistent service.
- AI Virtual Agents for Self-Service: Routine tasks like password resets, order updates, or appointment scheduling are handled instantly by conversational AI – freeing human agents for high-value interactions.
- Personalised Conversations: With connected data from Dynamics 365 and external systems, agents can tailor conversations to the individual, not the issue.
The impact: Faster, smarter, more human service
When you streamline support through intelligent automation and human-centred design, you don’t just improve KPIs, you improve lives. The result?
- Faster resolution times: Routing and self-service drastically reduce time to resolution.
- Consistent, personalised service: Agents see the full picture, leading to smoother conversations.
- Flexible experiences: Customers choose how and when to engage – and stay in control.
- Happier customers, lower costs: Better experiences don’t have to cost more. In fact, they often cost less.
The business case: It’s not just about CX – It’s ROI
When you get the customer experience right, everything else follows. With Dynamics 365 Contact Center, businesses are seeing:
- Increased retention from customers who feel valued and understood.
- Reduced service costs thanks to smarter routing and automated resolution.
- Higher customer lifetime value, driven by loyalty, repeat engagement, and referrals.
The contact centre is no longer just a place to handle problems, it’s a place to build relationships. And with Dynamics 365 Contact Center, those relationships are smarter, faster, and more human.
Get in touch with our Team today to find out how Symity can help you transform your business with Dynamics 365 Contact Center.
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Chris Goodwill
Strategic Partner Manager and Solution Specialist
Symity